In the era of overall mobility and handy applications, every user expects their interactions with all this variety of apps to be easy, speedy and intuitively clear. This is equally true for identity verification, which nowadays is tending to move to mobile apps as well. Indeed, checking in for a flight, accessing a new bank product, applying for a visa, and much more can now be done via mobile apps. But how easily? That is the question.
The latest Gartner® Market Guide for Identity Proofing and Affirmation,* issued in 2022, highlights that “organizations face the challenge of seeking assurance of identity and minimizing risk, while balancing user expectations for fast and efficient UX. Identity proofing may only be considered to be a minor aspect of the overall UX, but a poor identity proofing UX increases customer frustration or abandonment, and reduces an employee’s ability to carry out their role.” We think that makes sense: if the verification process is prolonged, complicated, and requires extended user involvement, a person is more likely to give up.
When it comes to user experience (UX), the role of a solution’s interface (or user interface–UI) shouldn’t be underrated here. Its logic, usability, speed of response, even fonts and colors—it all matters and influences the user’s perception and willingness to go on. This is especially crucial for mobile apps, as they are likely to be the most preferred way of undergoing identity verification because smartphones, unlike laptops or desktops, are always on hand. So, it’s no surprise that mobile developers invest so much into polishing even the tiniest UI elements.
However, when it comes to implementing identity verification technology in, say, a banking application, it will probably be a third party solution—in a software development kit (SDK) version, for example. That means it will have its own templates and interface. Does this necessarily mean that all that tedious work on an app’s UI will be set back by a complex integration of a third-party solution?
Luckily, the answer can be a ‘No’. We at Regula understand the paramount importance of UX and always make sure that our customers have wide opportunities for seamlessly integrating our solutions from the UI point of view. The ability to customize the interface of our SDKs helps provide a consistent and recognizable service that the end user is accustomed to. Such an approach also supports diversity: one technology can be used in an endless number of applications, and they can all look different.
What exactly do we mean when we talk about UI customization? Predominantly, it’s all about the camera view: that same camera that users see in mobile applications when they need to take a picture of their ID. In the great majority of cases, this camera is the only time a user may visibly come across an identity verification solution embedded in an app. (Because verification itself—with all its data parsing, checks, verdicts, etc.—takes place somewhere deep inside the system, probably on a server, and users definitely don’t see it.)
Our ID verification solution Regula Document Reader SDK allows for nearly all possible customization scenarios for mobile apps in terms of graphics and text elements. There are no restrictions for adding logos, images, messages, and whatever else in the camera view. Moreover, our customers can create their own branded versions of this window, incorporating our advanced technology with their best UI practices. The beneficiaries here are both companies and users: while the former can seamlessly embed Regula SDK in their current applications or create brand-new ones with minimum friction and branding clash, the latter can continue to enjoy the familiar services they are fond of without being perplexed by the interference of an unusual interface.
All this being said, we understand that some businesses would rather opt for the native interface that comes with an SDK. The reasons may be various, but they exist and we totally respect them. In this case, we provide customers with our own UI. And we can guarantee that we’ve tested our interface and have ensured its usability, so anyone can get a remarkable experience. However, even in this scenario we leave some space for customization, like changing colors, fonts, sizes, etc.
Another significant issue that influences the overall user experience is language support, also known as localization. If you can use an identity verification solution in your app’s native language right out of the box, that naturally eliminates a serious headache and expedites your time to market. Regula Document Reader SDK supports over 30 major languages spoken in Europe, Asia, Australia, Africa, and North and South America.
Providing customization and localization opportunities for companies and developers is a never-ending process. It evolves in line with customers’ demands and users’ expectations, as well as with the development of new features and technologies. And due to this, online identity verification will be getting more and more convenient, fast, and reliable.
*Gartner, Market Guide for Identity Proofing and Affirmation, Akif Khan, 2 March 2022.
Regula was named a Representative Vendor in this report. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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